Invest Hong Kong

Editorial | Speaker Sourcing | B2B Marketing | Networking | Event Management | International | Tailor-Made

The request

In 2018, Invest Hong Kong, a government department of the Hong Kong Special Administrative Region decided to organize a business seminar to promote Guangdong, Hong Kong and Macao as a base for French companies to set up and expand in China. The half-day seminar followed by a networking buffet luncheon aimed to gather 300 – 400 participants including senior executives from French companies who have investment interests or the potential to set up companies and operations in the Guangdong-Hong Kong-Macao Bay Area. Media coverage of the event was also requested in order to promote the Bay area.

DII’s answer

From B2B marketing and editorial through to event management and press relations, DII displayed its full range of expertise to answer the client’s needs and make this event a success. This event was set up in two months: 273 participants, 98 delegations, 9 speakers, 8 nationalities, 3 associations and the media gathered for this unprecedented investment seminar in Paris with radio interviews and TV on site. It was a success: following the event, 72% participants asked to be contacted by Invest Hong Kong and 52% said they were ready to invest in the Bay area. The agency has therefore been able to increase IHK visibility in Europe and to catalyze great investment opportunities in the Bay area.