QUALCO x DII
Marketing B2B | Networking | Event Management
For more than 20 years, QUALCO, a Greek company, has been accompanying companies to help them manage their risk credit as well as to limit their financial losses with their technology based on AI and Machine Learning.
The group wanted to increase its visibility to Collection experts from the largest French groups, by becoming a partner of the flagship events of the Club Recouvrement et Contentieux (a selective and private club gathering Collection and Litigation professionals) since 2020.
The objectives of QUALCO? To promote their technology directly to highly qualified clients, to extend their notoriety in the French market, and to boost their lead generation.
In order to meet QUALCO’s demands, DII offered an overall concept to QUALCO: an entirely customized event, as well as a partnership offer on the events organized by DII for its Club Recouvrement et Contentieux which reunites experts in Collection and Litigation.
Our team was responsible for the organization of a round-table discussion under the client’s brand, in the aim of welcoming 15 key accounts of Qualco for an evening at the Alfred Sommier hotel.
In addition, the group was a partner for the major events of DII, such as The Collection Talk, The Annual Collection & Litigation Conference, and some Executive DIInners.
To contribute to the success of these projects, DII not only provided to the client a database filled with their key accounts, but also a marketing visibility throughout the promotion of each of these events.
One-to-one meetings during the event gave the opportunity for the client to introduce themselves to their key contacts and to start a connection with them. Therefore, the editorial, marketing and logistical expertise of the agency guaranteed the success of these major events.