QUALCO x DII
Marketing B2B | Networking | Event Management
For over 20 years, QUALCO, a Greek company, has been helping companies managing their credit risk while limiting their financial losses with the help of its AI and Machine Learning-based technology.
Qualco wanted to increase its visibility, notably with Recovery & Litigation experts from large-scale French companies (CAC-40 notably), henceforth choosing to partner up with DII to sponsor several of the events offered to its Recovery & Litigation Club members.
QUALCO’s purpose? To promote its technology directly to high-level clients, to expand its market share in France, and to increase its lead generation by reaching to highly qualified prospects.
In order to meet QUALCO’s demands, DII offered a holistic concept, comprised of several steps: an entirely custom-made event, as well as a premium sponsorship offer on the events organized by DII for its Recovery & Litigation Club members.
DII team took charge of the complete organization and promotion of a selective event under the Qualco name and branding, by inviting 15 Recovery & Litigation Directors, carefully selected amongst Qualco’s key accounts, for a pleasant evening at the Alfred Sommier hotel (roundtable, followed by a VIP dinner).
In addition, Qualco was a presented as a premium sponsor on several events organized by DII, such as The Recovery Talk, The Annual Recovery & Litigation Conference, and several Executive DIInners, henceforth benefitting from a full Marketing visibility during the promotional campaign and on the D-day.
To ensure the success of these projects, DII custom-built a qualified guest list, including several of Qualco’s key accounts, but also offered a full marketing visibility throughout the promotion of each of these events.
One-to-one meetings between Qualco’s sales representatives and its key prospects were organized by our team during the events, as to allow maximum connection and lead generation.
DII’s proven editorial, marketing and logistical expertise were a significant asset in making these projects a huge success.