6th annual edition​

Global Public Affairs Forum

A day between your peers to exchange on your key challenges and priorities for 2024

September 20, 2023 | Paris​

Who you are going to meet​

  • Public Affairs Director
  • Head of EU Affairs
  • Heads of Global Public and Government Affairs
  • Vice President Public Affairs & Sustainability
  • Vice President Corporate Affairs

The format

A full day in-person event to access high quality information from top speakers and network with your peers, C-level Public Affairs professionals from all over the world.

What will be discussed

62% of respondents are now seeing businesses as both competent and ethical compared to 51% in 2019; a complete shift in recent years, highlighting the need for companies to transform the current society. As living in times of crisis has become the new normal in 2023, Public Affairs professionals have a new position to endorse. In this context, how can Public Affairs professionals become thought leaders in 2023?

Staying pro-active, finding new advocacy techniques, promoting interests in an unstable context… With 2024 and a new European mandate approaching at great pace, the pressure and the responsibility is only building up for Public Affairs professionals.

New industrial policy, Green Deal, professionalization of PA and sustainability at the core of your priorities: as the regulatory pressure is only increasing, Public Affairs professionals will need to adopt new internal processes, identify key KPIs and accelerate internal cross functional synergies to keep up with the mounting workload.

In partnership with

This event is part of the Global Public Affairs Club

​Are you ready to join the club?

The GPAC gives you the opportunity to benchmark the best practices in PA, anticipate public policy trends, access exclusive events on evolving regulations, and network with peers to exchange ideas.

8.30 AM : Welcome breakfast

9.30 AM – [BIG PICTURE] Escaping the regulatory tumble-dryer, enhancing internal performance with the digital transition, anticipating the latest trends: the keys to face new expectations in an ever-evolving regulatory framework

  • Communications, legal, compliance, R&D, … finding the points of convergence in a profession in constant evolution
  • AI and data at the service of Public Affairs: the news tools at your disposal to optimize your regulatory tracking in 2024
  • Establishing the business strategy: your new raison d’être in 2024?

Speakers

HELEN KENNETT– Director Government Relations – ROLLS-ROYCE

MARCO ANNAS– Vice President Governmental Affairs – BAYER

EIRINI ZAFEIRATOU– Vice President Global Public Policy & Regulation- BOLT

10.00 AM – [SUSTAINABILITY] From global ESG to local execution: seize the opportunity to become the cornerstone for change

  • R&D, legal, innovation, strategic planning…The new facets of the Public Affairs professional to better operationalize sustainability
  • Finding growth through sustainability, your new priority?

Speakers

MAXIME BUREAU– – Director Government Affairs & Sustainability EMEA – 3M

VIKTOR ARVIDSSON– Head of Government Affairs, Innovation and Strategy- ERICSSON

10.45 AM: Coffee Break and Networking​

11.10 AM – [INTEGRATED PUBLIC AFFAIRS] From EU Member States to the US back to Brussels. Your guidebook to complementarities between different government affairs teams.

Exchange of best practices from a company that bounced back from a crisis.

Speakers

AGNES LEROUX – EU Policy Director – BOEING

11.40 AM –[KNOW YOUR WORTH] KPIs, ROIs, quantitative vs qualitative … As the professionalization of the Public Affairs profession is undeniable, build your strategy to transform representation of interest in 2024 across all your stakeholders
Exchange of best practices from a company that bounced back from a crisis.

Speakers

ADAM GAGEN – Global Head of Government Affairs – REVOLUT

12.10 PM – Lunch break

2 PM – [ADVOCACY] Trade associations, NGOs, Public Institutions… Your new advocacy channels to operate an optimal cooperation with your stakeholder in Europe and globally

Speakers

HELGA FRANSE – Director Public & Regulatory Affairs EU – VATTENFALL

JEAN PLATTARD – General representative to the EU – GENERALI

ETIENNE BODIN – Public Affairs Director – LEROY MERLIN

2.50 PM – [DIGITAL REVOLUTION] The guidebook to better understand the rapidly changing behavior of consumers and its impact on the regulation with the example of digital payments

Speakers

VINCENT RICHIR – Director Public Policy Western Europe – MASTERCARD

3.20 PM – [NEW GEOPOLITICS] Inflation Reduction Act, Net Zero Industry Act, New Power dynamics… Your roadmap to better anticipate shifting policies and stay ahead of the game

  • Member states, European Commission, European Parliament… As recent crisis have reshuffled the cards, what are the best ways to anticipate the new power dynamics?
  • Towards further regionalization and protectionism?
  • The keys to promote a sustainable and competitive industrial policy in 2024

Speakers

MIGLE NIAURAITE – Senior Director Government Affairs – SIEMENS

4.00 PM – [HORIZON 2024] Your exclusive insights for the new European mandate and its consequences for the legislative landscape

  • Anticipate the upcoming institutional upheaval
  • Towards a new generation of policy makers?

Speakers

Exclusive Q&A with Sarah WHEATON – Author of EU Influence and Chief Policy Correspondent – POLITICO

Closing remarks and end of the conference

Get the full agenda, by filling the form below:

Speakers

Helen KENNETT

Director Government Relations

ROLLS-ROYCE

Maxime BUREAU

Director Government Affairs & Sustainability EMEA

3M

Agnès LEROUX

EU Policy Director

BOEING

Helga FRANSE

Director Public & Regulatory Affairs EU

VATTENFALL

Etienne BODIN

Public Affairs Director

LEROY MERLIN

Migle NIAURAITE

Senior Director Government Affairs

SIEMENS

Vincent RICHIR

Director Public Policy, Western Europe

MASTERCARD

Marco ANNAS

Vice President Governmental Affairs

BAYER

Viktor ARVIDSSON

Head of Government Affairs, Innovation and Strategy

ERICSSON

Adam GAGEN

Global Head of Government Affairs

REVOLUT

Jean PLATTARD

General representative to the EU

GENERALI

Viktor ARVIDSSON

Head of Government Affairs, Innovation and Strategy

ERICSSON

Eirini ZAFEREITOU

Vice President Global Public Policy & Regulation

BOLT

In partnership with

In a rapidly changing and increasingly complex environment, we find future-proof answers to your challenges – no matter where you are in Europe. We combine the specialist expertise of a strategic agency with the analytical, process-based approaches of a management consultancy.

We believe that Public Affairs is a strategic management tool that helps businesses and organisations to achieve their objectives. Your PA strategy is our business – especially when the focus is on finding solutions to complex challenges where the political framework is a critical success factor.

Our service portfolio extends from Transformation and transactionsRisk and Reputation management, and European/digital public affairs, through to reorganising and building communication structures.

3 ways to join the event

Join the Global Public Affairs Club and get one step ahead of the game!

  • Among these communities, the GPAC brings together the community of Public Affairs Directors in a collaborative spirit
  • The aim? To gather all along the year, anticipate trends, analyse current events and meet experts of key topics in the PA profession
  • Benchmarks, networking with peers, exclusive dinners, in person events… Join the community to exchange best practices with fellow PA Directors, acquire new insights and optimize your performance

Engage your brand and share your expertise

  • Increase your visibility and build professional relationships: Stand out at our events to clients and prospects with both digital and physical branding
  • Showcase your expertise and thought leadership: Become a speaker and share your expertise and branded content with a C-suite public affairs audience
  • Access an exclusive audience of European decision-makers: Grow your network of C-level public affairs professionals with client prospects and key stakeholders
  • Benefit from individual and tailor-made advice: Take advantage of the knowledge and expertise of our team to co-construct a strategy adapted to your goals

You can register for this event, by filling the form below:

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