The objective of Booking.com was to raise awareness among the EU decision makers about the key challenges the Tourism and Travel sector was facing in a post-Covid environment, through the organization of an event.

The purpose of this discussion was to facilitate an evidence based discussion on the three themes hereafter: resilience, digital, sustainability, and chart a way forward for Europe’s tourism ecosystem.

European institutions, Key stakeholders from the tourism and travel industry, NGO, Think Tanks, Media, Academics

POLITICO Executive Network organized a panel discussion in Brussels, with all major stakeholders involved in the matter:

This event was offered both online and onsite, with over 100 guests joining onsite and 140 viewers online and included a POLITICO Spotlight.

Audience included:

• 21% of European Institutions
• 16% of National Entities
• 51% of Industry representatives

Speakers of the panel discussion included:

• MEP Cláudia Monteiro de Aguiar, EPP, Portugal, European Parliament
• Marie-Hélène Pradines, Head of Unit-Tourism, DG GROW, European Commission
• Luís Araújo, President, European Travel Commission and President, Turismo de Portugal
• Peter Lochbihler, Global Head of Public Affairs, Booking.com
• Eric Drésin, Secretary General, ECTAA