Gathering people that matter

Case study: Advocacy Event

Client’s Request

The objective of was to raise awareness among the EU decision makers about the key challenges the Tourism and Travel sector was facing in a post-Covid environment, through the organization of an event.

The purpose of this discussion was to facilitate an evidence based discussion on the three themes hereafter: resilience, digital, sustainability, and chart a way forward for Europe’s tourism ecosystem.

Target audience

European institutions, Key stakeholders from the tourism and travel industry, NGO, Think Tanks, Media, Academics

POLITICO Executive Network’s solution

POLITICO Executive Network organized a panel discussion in Brussels, with all major stakeholders involved in the matter:

This event was offered both online and onsite, with over 100 guests joining onsite and 140 viewers online and included a POLITICO Spotlight.

Audience included:

  • 21% of European Institutions
  • 16% of National Entities
  • 51% of Industry representatives

Speakers of the panel discussion included:

  • MEP Cláudia Monteiro de Aguiar, EPP, Portugal, European Parliament
  • Marie-Hélène Pradines, Head of Unit-Tourism, DG GROW, European Commission
  • Luís Araújo, President, European Travel Commission and President, Turismo de Portugal
  • Peter Lochbihler, Global Head of Public Affairs,
  • Eric Drésin, Secretary General, ECTAA