Gathering people that matter

Case study: Lead Generation Events

Client’s Request

Alteryx is an international software company, based in the US, with local subsidiaries in Europe.
Alteryx provides a solid no-code data analytics automation platform, offering cross-departments, actionable insights (data, finance, etc.).
As a part of its international development, Alteryx wanted to demonstrate its expertise and value proposition to new prospects, while offering an impactful experience to its key audiences.

Target audience

CxOs from major French Corporations (Finance, Data) | France | 2023

POLITICO Executive Network’s solution

POLITICO Executive Network has been accompanying Alteryx since 2021, through a year-long partnership including a strategic mix of sponsored and custom events, including:

  • Annual “Chief Data Officers conference” and “Chief Financial Officers conference” gathering between 30 and 50 C-level attendees during a full-day conference, carefully balanced between panel discussions, keynotes, and networking breaks.
  • Bespoke VIP dinner, gathering 15 Chief Financial Officers in a 5-star restaurant for an evening of selective and confidential, peer-to-peer exchange. All attendees were carefully selected amongst Alteryx’s key prospects.

Events organized by the POLITICO Executive Network are an excellent opportunity for Alteryx to reach our key audience. They offer the right platform to present Alteryx’s latest innovations, educate our clients about is advantages, and establish long-lasting relationships with key decision-makers. […] events are always masterfully executed, therefore offering a memorable and stimulating experience for all participants!

Johanne Reydel, Head of Marketing – Southern Europe