Gathering people that matter

Case study: Thought Leadership

Client’s Request

As part of its thought leadership strategy, Google wanted to strengthen its ties with its BtB clients, while helping them address their upcoming strategic issues, including:

  • New ways of working
  • Sustainability
  • Customer experience
  • NFts

In order to do so, Google needed an appropriate framework in order to engage its key stakeholders and lead this discussion.

POLITICO Executive Network’s solution

POLITICO Executive Network focused on providing Google and its stakeholders a differentiating, engaging and inspiring experience, by organizing a series of thematic roundtables between 2020 and 2022.

Each roundtable gathered 15 to 20 selected attendees, carefully selected amongst Google’s VIP customers, with one central topic to be discussed, animated by highlevel, inspiring speakers, including notably.

  • Julia de Funés (French philosopher, highly recognized for her work in HR, management and the future of work)
  • Géraldine Nakache (French Actress, screenwriter and director)
  • Eric Brun-Sanglard (Interior designer, famous for inventing the concept of sensory design)

This concept proved to be a real success, allowing Google VIP customers to be a part of a broader discussion about the future of their respective industries.

Target audience

CxOs in Luxury, Travel, Entertainment, Services and Automobile industries France | 2020 – 2022

Among the topics adressed:

  • Future of Work – December 2020
  • Luxury and the paradigm of sustainability – January 2021
  • Luxury & NFTs: the next revolution? – March 2021
  • Automobile industry: how to cope with the challenge of emotion? – May 2021