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Roadshow – Pomerantz
Editorial | Speaker Sourcing | B2B Marketing | Networking | Event Management | International | Tailor-Made
The request
Founded in 1936, Pomerantz is an American law firm specializing in American “class actions”. In 2011, the firm was looking for a partner to develop its visibility on the European market as it was until then unknown on the old continent. Pomerantz’s expectations by calling on DII ?
- Increase and develop Pomerantz’s visibility with European media outlets
- Establish a reputation among professionals in the European sector
- Train European investors in American “class actions”
- Access a target of qualified European asset managers
- Generate new business for the firm in Europe
DII’s answer
DII worked with the American law firm for 6 consecutive years between 2011 and 2017. The agency suggested the organization of an events roadshow over several years in order to establish Pomerantz’s reputation across Europe. From editorial design and marketing through to logistics, DII has organized 12 turnkey events over 6 years in the main European financial centers: Paris, Brussels, Frankfurt and Geneva. These meetings gave Pomerantz access to more than 600 C-Level executives and to benefit from around 100 1-to-1 business meetings. Thanks to the success of these events, the law firm’s reputation with its European target audience increased as well as its visibility in the media thanks to the publication of numerous articles. The partnership was a true success as Pomerantz was able to open its first European office in Paris, with an opening ceremony organized by DII at the Eiffel Tower. Thanks to the agency’s business meetings, Pomerantz also recruited its Sales Director for their Paris office.
