Executive Dinner for Microstrategy

Speaker Sourcing | B2B Marketing | Networking | Event Management | Tailor-Made

The request

MicroStrategy is the world leader in the field of analytical and mobile software, and a pioneer in the Business Intelligence (BI) sector since its creation in 1989.

In the past, this American powerhouse has trusted DII to strengthen its commercial strategy. Having been very pleased with the results of numerous partnerships, MicroStrategy asked DII to organize a selective and exclusive dinner under its own brand.

The aim was to bring together around fifteen CIOs, Chief Data Officers, Chief Digital Officers and Business Intelligence Managers from all sectors around the same table in a prestigious location. This event was a key moment for their brand and their business development as the target audience was their core customers.

DII’s answer

DII was able to support MicroStrategy throughout the duration of this project. The agency offered a global concept to its client to meet its expectations and needs from the description and search for an attractive theme for the recruitment of an inspiring personality who could engage as many guests as possible to the dinner.

Not only was DII’s editorial expertise essential in the success of this event but the agency’s highly qualified database was also necessary to recruit the right guests. Our logistics and event management expertise was also essential in order to offer several high-flying venues to the client. Therefore, thanks to a mix of editorial, logistics, events and customer relations skills, the dinner was a success and allowed MicroStrategy to meet qualified leads while presenting its services in a keynote speech to its core audience.